Are you a blogger that’s looking to reach an audience that’s not typically your own? Have you looked into guest posting?
What Is Guest Posting?
Guest posting is when you use someone else’s website to post your article or your content. These websites offer their platform for other writers to talk about topics that are relevant to their niche.
Now, the thing with guest posting is that it has so many things to offer. It may even open new doors for you if done correctly. If you want to tap into an audience far different from your own, garner new followers, and perhaps even create good relationships with the blog owner, then you should try guest posting.
However, there are some things you should be careful of. You have to remember that this is your material being shared on a site other than yours. Here are some tips on how to ensure that a website is safe for guest posting.
1- Make sure the sites are relevant
If the site is not relevant to your target audience, then there’s no use pursuing it. If your goal is to widen your audience and tap into similar markets, then you’re better off looking for a blog related to the content that you already provide.
To even make things easier, you can also use third-party services such as NO BS Agency to connect you with websites that offer guest posting. A service such as this can provide you with the following:
- Find the perfect site for your niche.
- Gets your approval before they publish anything on your behalf.
- Offer you metrics so you can see tangible results.
- Tailor services for your website needs.
- Money back guarantee if their service is not working.
However, If you have found a website already, then just make sure that the post you write for them is directly relevant to their needs and wants as well—you want to avoid being one sided by only getting the benefit. Foster good relationship by providing excellent services and ensuring relevance on both ends.
This is important because a protected and private website will ensure that your information and content are stored securely. Privacy policies vary from website to website and differ in terms of location and applicable laws. But, in general, they should have the following:
- Website name, location, and contact details.
- What personal information they are collecting from users such as, email address, names, and IP address.
- How they are using the information collected.
- What steps they are taking to protect this information.
- Information of any third-party services they are partnering with.
- Information on ads that are running on the website.
3- Thoroughly revise the website
Focus your search on websites that will offer you SEO benefits. You don’t want to be penalized by search engines just because a random site is linking back to you. Search engines call these things as spam backlinks, and they can destroy your ranking. Complete the vetting process by doing the following:
- Check other guest posts; each link should be a “dofollow” link. If otherwise, don’t proceed.
- Check their page and domain authority. If it’s anything less than 30, try and look for another website.
- Look at the recently published contents and see if they have been shared on social media pages. This will let you know if they have an active community supporting the blog.
Perhaps the only challenge after vetting is pitching your guest post. If you don’t get accepted, it’s not the end of the world. Find the next best one and extend your services or better yet get expert help.
Guest posting isn’t dead as what some experts may claim. It’s still one of the best ways to increase your website ranking and authority. Just make sure to target sites that are safe and secured and you’ll have no problem. Guest posting isn’t always about the links, it can also be about building meaningful relationships with people in your industry.